What happened to those colorful translucent products from the turn of the century? Macs, staplers, pens, lamps....they were ubiquitous. Why were they so popular?
I've spent my career bringing brands to life through a proven process that balances strategic thinking, creativity and practical implementation. Throughout my career, I have led powerful design and branding programs integrating graphic and industrial design. Along the way, I have been fascinated with color theory and how surface treatments affect the emotional impact of products, environments and graphic design. It's all in the details. Achromatic phenomena is a sub-set of color theory that I have been exploring for some time.
The best comment from another blog: We made the products translucent so that the landfills wouldn't look so full.
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